Dietz & Watson

Map location: Philadelphia, Pennsylvania
Art Director: Todd Taylor, RTO+P
Description: This is an illustrated map of all the Dietz & Watson delis in the Philadelphia area. With the purchase of a hoagie sandwich, a customer is given a sticker with a code that is unique to a particular deli. The accumulation of visits is tracked online via this interactive map. The more delis a customer visits, the greater their chances of winning a prize.